The digital marketing landscape in India is changing drastically with the emergence of new digital channels, technologies and digital marketing techniques. The internet-savvy population has created an environment where digital marketers are thriving to provide services for digital advertising, content management, social media management, and web design
Online penetration of retail is expected to reach 10.7% by 2024 compared to 4.7% in 2019. This offers a huge opportunity for startups in India to enter into this market space with their innovative ideas that cater to the needs of customers on digital platforms. A recent study found that people prefer buying products online rather than at physical stores. This huge digital shift in retail as well other industries has offered opportunities to digital marketers.
Brandstory is a leading digital marketing agency in Mumbai that helps businesses in reaching out to their target audience using digital advertising, content management, e-commerce solutions, social media management, and web design services. We are ranked as one of the best digital marketing companies in Mumbai and we have a team experienced over 8 years that can help you grow your digital outreach by adding exceptional value to your digital presence.
We at Brandstory have developed a process that is unique, efficient, and tailored to the individual needs of every client. We know that digital marketing strategies need to be different for every brand and thus we help businesses in identifying their core target audience, market, channels, and campaign strategy.
We work with organizations closely throughout their digital marketing journey so as to derive optimal benefits.
At Brandstory, we start our process with an initial meeting where we discuss all the digital marketing needs of your business. We have individuals who research and understand your brand and their ideas for digital campaigns are in consonance with the objectives that you want to achieve.
Once we understand your digital marketing needs, we work with you to develop a digital strategy by setting up the goals and objectives for digital marketing. The digital strategy is designed after collecting relevant data and information from various sources such as Google Analytics, Market reports, Digital trends, SEO data etc. Our digital strategists then plan all the potential digital channels that can be used by your brand to communicate with customers.
We recognize that digital marketing can be done in many different ways and thus our digital strategists help businesses in deciding the digital channel mix depending on their objectives. Our marketing experts ensure that the digital channels that are recommended to you are best-suited for your digital campaign and they will help in achieving maximum results with minimum efforts.
The digital content creates the first impression of your brand in front of potential customers whether online or offline. At Brandstory, we completely understand the different digital marketing needs of various businesses and we also know how to create digital content that is engaging as well as informational for potential customers
Social media has become an essential part of digital marketing and thus our social media specialists ensure that your branded social channels such as Facebook, Twitter, Instagram, or LinkedIn are updated frequently. Our digital marketers will help in creating digital content for your social media channels and also post it as per the content calendar.
One of the best digital marketing strategies to ensure that your digital presence is visible to customers is SEO. We, at Brandstory, have digital experts who understand how digital marketing works and they can ensure that your digital content is visible to customers as per the location as well as their search preferences.
One of the most important digital marketing components is evaluating your digital campaign and assessing its impact on your brand. Our digital marketers will help in determining the results from various digital channels and digital campaigns to ensure that your digital marketing activity is bringing maximum returns for your business.
Today, digital marketing has become an integral part of digital success no matter what the size or type of your brand is. Our digital marketers at Brandstory will help you in devising a digital strategy that can ensure success for your digital presence. Our highly-qualified digital marketers will help you in realizing your digital potential and inspire digital success.
Daily managing digital campaigns and marketing activities are a big challenge. Our digital managers will ensure a streamlined process and your digital campaign is being monitored at all times so you get maximum results from digital activity.
Our digital marketing team comprises digital experts, content creators, designers, web developers, SEO experts, and social media specialists with over 8 years of experience and who work as well experts digital marketers to provide digital success for your business.
At Brandstory, we understand the potential of your brand. Our digital managers create a comprehensive strategy that can ensure high-performance and optimal returns for your business and we have a high degree of accuracy with every digital campaign that we manage.
Our digital marketing services are affordable when you compare the results we deliver with other digital marketing agencies in Mumbai. We charge a flat-fee per month based on the services you opt for and there are no hidden costs or add-ons that you need to pay for. We offer custom packages based on your requirements.
We understand how digital marketing works and we also know that integrating campaigns with various digital platforms can help your organization become successful. That's why Brandstory uses a CRM platform to ensure maximum performance and transparent communication.
Our digital experts will help you in analyzing your digital channel activities and evaluating results to ensure that you make smart digital decisions based on data-driven insights. We create data-rich and actionable reports that can help you in critical decision-making. We provide Weekly, Monthly, and Custom reports as per a client's request.
Our approaches to digital marketing involves steps to allow the business to achieve sustainable growth while adapting innovative, unique methods that sets them apart from competition. Our solutions not only offer competitive advantage to our customers but also allow to them seamlessly transform and expand.
Our solutions are backed by solid processes and state-of-the art technology. Your businesses digital journey will be driven by niche technologies such as Google Analytics, SEMRush, BuzzStream, GogoleAdwords to name a few. These toolkits will help you achieve optimal results in minimum time.
Our services encompass the winning combination of design, technology and strategy to co-create brands that have a unique identity, brilliant and aesthetic.
We help position your brand in the digital marketplace in a way that can empower it. The brand must project its whole journey to its audience and tell its story. We believe that the value of the brand is enhanced through its visual identity, its language and what it represents.
We are a creatively driven, techno friendly, digital marketing agency providing solutions to re-shape your company's digital strategies. Having a successful branch in Bangalore, Singapore and Mumbai, we have created memorable brand stories for clients worldwide.Let's Start
The experience of working with BrandStory, was a wonderful one. They have a passionate, responsible and competent team, very thoughtful and hardworking, and always reliable in delivering the results. We treat each other as business partners, rather than just clients.
BrandStory has been a very trusted and reliable partner for Vymo. It is very tough to fully absorb a client's design preferences, tune your style to it and consistently deliver expectations. BrandStory has managed to do it for Vymo for over an year now. Their work ethos and enthusiasm for Vymo's success make us feel like they are part of our own team. Thank you BrandStory!
The team at BrandStory is extremely understanding of customer requirements, accepting of changes that are asked. It is difficult to find a mature organisation that has all of these together and I am happy to have found BrandStory. Their social media marketing plan was expansive and had great target ideas and well executed. Overall, I would highly recommend the team at BrandStory.
Start Your Digital Transformation With Us
Brandstory, a digital marketing agency in Mumbai, can help evaluate website traffic, determine effective investments in relevant online platforms, and maintain balance between marketing activities and their results. Working with digital marketing agencies would mean more lead conversions. The endgame is reaching the target audience to generate profits. Digital marketing helps the brands to connect with their customers and realise the performance of the marketing campaigns in real-time. The tactical and sophisticated targeting abilities of digital marketing are quantifiable. Therefore you can check in real-time and take comfort in knowing whether the marketing efforts/strategies are actually working or not.
Digital marketing helps in promoting your products/services in different efficient and effective ways by making use of all the possible online channels, which include website marketing, content marketing, social media, influencer marketing, email lists, search engine marketing, online banner advertising, mobile applications, online advertising, video marketing, Pay per click advertising, SEO, SMS marketing, and many, many more.
The essential services that a digital marketing agency includes in their repertoire can largely be grouped as follows:
Search Engine Optimization
Social Media Marketing.
Optimization of App Store
There are nine major types of digital marketing platforms/techniques, which are:1.Search Engine Optimization (SEO)
This refers to how you can growi your online visibility in organic/non-paid results in various search engines.2.Search Engine Marketing (SEM) /Pay-Per-Click Advertising
This covers ground that is leftover by SEO, related to paid traffic generation from search engines. This happens when you purchase advertisement space appearing on users' SERP.3.Social Media Marketing
This involves using avenues like Facebook, Snapchat, Twitter, or LinkedIn, by posting quality content to gain more reach. Basically any effort put to increase traffic/business via social media channels can be termed as social media marketing.4.Content Marketing
This uses delivering quality online live content to the users for generating greater sales/leads. Some examples of this kind of marketing would be YouTube videos, Tweets, and blogs linked on your website.5.Affiliate Marketing
This refers to the process which allows you to pay affiliate services for conversions, just like hiring salespeople to push your products/services.6.Influencer Marketing
This uses subject matter experts with huge online ing driving sales and traffic and in your target market.7.Email Marketing
This happens through mailing lists accrued over time which update the email subscribers regularly about your products/services.8.Viral Post Marketing
This happens via the publication of a funny, trendy or strange post which receives wide online circulation. Viral marketing results in a huge spike in the website traffic over short periods of time.9.Mobile Advertising
Every kind of digital advertising might happen over a mobile device. Add to these SMS advertising that can be effective for local marketing.
For the digital marketers of today, their toolkits are of utmost importance, since they need to multitask at all times, whether managing data or making the customer's digital presence better. Using the right tools save time and keep things streamlined.
Some of these digital marketing tools are:
Organic Social Media
Paid Social Media
Search Engine Optimization
The digital marketing experts of today need to have diverse skill sets, which include clear grasp of available online media channels, recognising relevant opportunities as well as the basic skills of a good marketer. They also need to balance their creative and critical thinking skills for driving success for the company.
The top 10 most important skills for a digital marketing team would be as follows:
Writing and Editing Skills.
SEO and SEM Skills.
Email Marketing Skills.
Social Media Skills.
Paid Social Media Advertising Skills.
The biggest benefit of digital marketing is that you can target the ideal buyers through it, and be sure that the relevant consumers get to view your content. While SEO allows reaching the consumers searching in the web for topics concerned to your business, pay-per-click, social media advertising and banner displays help you to target consumers based upon general characteristics and demographic information, which wirks especially well for local customers. Improved targeting means better conversions out of the marketing resources and budget you have deployed. Digital marketing lets you do away with the worry that you might spending money on the ads which won't reach the most likely customers who might take interest in your services/products.
With the constantly evolving technology, it is only natural that the global as well as local marketplace is becoming increasingly digital. As statistics would show, the benefits of digital marketing have become quite obvious, as an increasing number of consumers research and buy products online. Forbes has found that around 82% of present-day consumers conduct their product research online. Tech Crunch has reported that around 79% of the consumer base shop online and the number is growing. Digital marketing is the sure shot way of reaching these consumers, as gradually a greater number of small businesses are implementing digital marketing tactics to effectively reach and engage their target consumers online. Digital marketing tactics have also proven to be one of the most cost-effective ways to reach the potential customers, as the investment is generally one-time and yields results across time.
Because of its data-oriented nature, digital marketing proves to be the most measurable marketing form. Digital marketing analytics makes sure whether the strategy is actually working. Digital marketing campaigns can be measured in real-time, therefore making visible the workability of tactics, which may be adjusted for better revenue generation. Also the insights gained from this process can be used to improve upon future campaigns. Analytics in digital marketing lets you use your resources more effectively and properly allocate the marketing budget. Since no more guesswork is involved, unnecessary expenses can be minimised and efforts can be focused on maximizing ROI.
The most important benefit of digital marketing is its cost-effectiveness in marketing a business. As for traditional marketing, small businesses with their limited budgets find it hard to compete with the larger businesses for any ad space. This is where affordable and efficient digital marketing tactics get them more out of their marketing expenditure.
Traditional marketing tactics may come with many hidden costs. However time is the only cost involved in digital marketing strategies such as SEO, social media engagement, content marketing, etc. Yet, some digital marketing tactics like display, social media advertising, and pay-per-click are able to give quicker results.