Branding Pricing, Explained Honestly

Branding Pricing

Branding pricing depends on the scope of deliverables and touchpoints involved. Here's how Brandstory Digital approaches identity project cost.

2100+Projects Completed
600+Global Clients Served
120+Team Members
2014Year We Started

What Affects Your Price

Factors That Affect Your Branding Investment

Scope of Deliverables

A logo alone costs less than a full identity system with guidelines.

Number of Touchpoints

Packaging, signage, and print collateral each add design time.

Research & Strategy Depth

Deeper positioning research adds time before design even starts.

Number of Revision Rounds

More rounds of feedback and refinement extend the timeline.

A Starting Point

How Most Branding Engagements Are Scoped

These tiers are a starting point for a conversation, not a fixed price list. Your exact price depends on the factors above.

Starter
For getting the fundamentals right
Best for new or smaller businesses building a foundation.
  • Logo and core visual identity
  • Basic brand guidelines
  • Business card and letterhead templates
  • One round of revisions
Get a Custom Quote
Enterprise
For complex, larger-scale needs
Best for larger or multi-location businesses with custom requirements.
  • Multi-brand or sub-brand systems
  • Comprehensive brand guidelines
  • Packaging and signage design
  • Ongoing brand governance support
Get a Custom Quote

Full Transparency

What's Typically Included, and What Isn't

We'd rather be upfront about branding scope than surprise you with hidden costs later.

Typically Included

  • Brand strategy and positioning input
  • Core visual identity design
  • Brand guidelines document
  • Agreed rounds of revisions

Usually Scoped Separately

  • Printing costs for physical collateral
  • Trademark registration and legal fees
  • Packaging production costs
  • Large-scale signage installation

Before You Decide

Questions to Ask Before You Hire an Agency

A good agency should welcome these questions, not dodge them. Check off the ones you want answered.

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How to Get an Exact Number

Your Path to a Custom Quote

We can't publish one-size-fits-all branding pricing honestly, because it depends on your specific scope. Here's how we get you a real number.

Tell Us Your Goals

Share what you're trying to achieve, your timeline, and any constraints you're working with.

Free Scoping Call

We ask questions to understand real scope, not just guess from a web form.

Custom Proposal

You get a written proposal with clear deliverables, timeline, and pricing.

Clear Terms

We walk through the contract together, so nothing is a surprise later.

Kickoff

Once you're ready, we start work with a clear plan already in place.

Client Voices

What Clients Say About Working With Us

Our team found Brandstory easy to work with. They stayed responsible, thoughtful, and reliable through the whole project, and treated us as true partners.

Jia Zhang
Country Manager (China), Astreem Consulting Pte Ltd

Brandstory has stayed a trusted partner for our brand for over a year. They took time to learn our style and consistently met our expectations.

Yamini Bhat
CEO, Vymo

The team understood our needs and adapted quickly to changes. Their social media plan was well targeted and well executed from start to finish.

Ramya Rajendiran
Curriculum Director, Springdays (CBSE) International School

Get Your Real Branding Price

Book a free consultation, and we'll scope your project honestly, no inflated estimates.

Common Questions

Frequently Asked Questions

Why doesn't Brandstory publish exact branding prices?

Branding pricing depends on scope, channels, and current starting point. Publishing one number would be misleading for most businesses.

How quickly can I get a custom quote?

Most clients receive a proposal within a few business days of a scoping call.

Is there a minimum commitment period?

This varies by engagement. We'll discuss commitment terms clearly during your consultation, with flexible options available.

Can I start with a smaller branding scope and grow later?

Yes. Many clients start with a smaller scope and expand as results and budget allow.