How We Work

Branding Process

Brandstory Digital's branding process moves from research through concept development to a finished identity system, with room for real feedback.

2100+Projects Completed
600+Global Clients Served
120+Team Members
2014Year We Started

Step by Step

Our Branding Process, Stage by Stage

Here's what a typical branding engagement looks like from start to ongoing work.

Weeks 1-2

Research & Positioning

We research your market, audience, and competitors.

Weeks 3-4

Concept Development

Our design team develops initial identity concepts.

Week 5

Refinement

We refine the chosen direction based on your feedback.

Week 6

Guidelines & Handoff

You receive final files and brand guidelines.

These are typical timeframes, not a fixed guarantee. Your exact schedule is confirmed once we've scoped your project.

Who's Involved

The Team Behind Your Branding Work

Brand Strategist

Leads research and positioning work.

Creative Director

Guides the overall design direction.

Designer

Develops and refines visual identity concepts.

Project Manager

Keeps feedback rounds and timelines on track.

Tools We Use

Tools Behind Our Branding Process

A few of the tools our team relies on day to day.

Adobe Creative Cloud Figma Brand Guideline Templates Mood Boards & Style Tiles

Client Voices

What Clients Say About Working With Us

Our team found Brandstory easy to work with. They stayed responsible, thoughtful, and reliable through the whole project, and treated us as true partners.

Jia Zhang
Country Manager (China), Astreem Consulting Pte Ltd

Brandstory has stayed a trusted partner for our brand for over a year. They took time to learn our style and consistently met our expectations.

Yamini Bhat
CEO, Vymo

The team understood our needs and adapted quickly to changes. Their social media plan was well targeted and well executed from start to finish.

Ramya Rajendiran
Curriculum Director, Springdays (CBSE) International School

Start Your Branding Project

Book a free consultation, and we'll walk you through how this process would apply to your business.

Common Questions

Frequently Asked Questions

How long does a typical branding project take?

Timelines vary by scope. We'll confirm a realistic schedule once we understand your specific project.

Who will actually work on my branding project?

A small, consistent team of specialists, led by a project manager who stays with your account.

Will I be involved throughout the process, or just at the start and end?

You'll be involved at key checkpoints throughout, not just at kickoff and delivery.

What happens after the branding process is complete?

Most engagements continue into ongoing execution and optimization, reported on a regular schedule.