How We Work

Content Marketing Process

Brandstory Digital's content marketing process starts with an audit and strategy, then moves into a consistent editorial calendar and production.

2100+Projects Completed
600+Global Clients Served
120+Team Members
2014Year We Started

Step by Step

Our Content Marketing Process, Stage by Stage

Here's what a typical content marketing engagement looks like from start to ongoing work.

Week 1

Content Audit & Strategy

We review existing content and identify gaps and opportunities.

Week 2

Editorial Calendar

We plan topics, formats, and a publishing schedule.

Ongoing

Writing & Production

Writers and editors produce content according to plan.

Monthly

Performance Review

We review what's driving traffic and engagement.

These are typical timeframes, not a fixed guarantee. Your exact schedule is confirmed once we've scoped your project.

Who's Involved

The Team Behind Your Content Marketing Work

Content Strategist

Plans topics and content priorities.

Writer

Researches and writes each piece.

Editor

Reviews content for quality and consistency.

SEO Specialist

Ensures content is optimized to be found.

Tools We Use

Tools Behind Our Content Marketing Process

A few of the tools our team relies on day to day.

Keyword Research Tools Editorial Calendar Software Google Search Console Readability Tools

Client Voices

What Clients Say About Working With Us

Our team found Brandstory easy to work with. They stayed responsible, thoughtful, and reliable through the whole project, and treated us as true partners.

Jia Zhang
Country Manager (China), Astreem Consulting Pte Ltd

Brandstory has stayed a trusted partner for our brand for over a year. They took time to learn our style and consistently met our expectations.

Yamini Bhat
CEO, Vymo

The team understood our needs and adapted quickly to changes. Their social media plan was well targeted and well executed from start to finish.

Ramya Rajendiran
Curriculum Director, Springdays (CBSE) International School

Start Your Content Marketing Project

Book a free consultation, and we'll walk you through how this process would apply to your business.

Common Questions

Frequently Asked Questions

How long does a typical content marketing project take?

Timelines vary by scope. We'll confirm a realistic schedule once we understand your specific project.

Who will actually work on my content marketing project?

A small, consistent team of specialists, led by a project manager who stays with your account.

Will I be involved throughout the process, or just at the start and end?

You'll be involved at key checkpoints throughout, not just at kickoff and delivery.

What happens after the content marketing process is complete?

Most engagements continue into ongoing execution and optimization, reported on a regular schedule.