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Marketing Spend That Justifies Itself
Brandstory Digital ties marketing spend to measurable business outcomes. Here's how we define, track, and report on ROI for our clients.
Key Terms
A few terms we use often when discussing ROI with clients.
The value generated from marketing spend, measured against what was spent.
Revenue generated for every rupee spent on paid advertising.
The average cost to acquire one new customer.
The total value a customer brings over their relationship with your business.
Sample Report
This is a sample of how we structure ROI reporting, not data from a specific client. Real figures are shared directly with clients.
Tracked monthly against your baseline
Reviewed against your target range
Tied to tracked campaigns and channels
Reviewed and optimized on an ongoing basis
This is an illustrative report format. Actual metrics are shared privately with each client.
What We Focus On
Every campaign is tied to a specific, trackable goal.
We're upfront about what we can and can't attribute to a channel.
Budget decisions are based on what's actually working.
We revisit ROI numbers on a set schedule, not just once a year.
How We Work
Every roi engagement is measured against a clear baseline, not assumptions.
We start by measuring where your roi stands today, before setting any targets.
We agree on realistic roi goals together, tied to your business, not industry averages.
Specialists run the work, channel by channel, with regular check-ins.
We track progress against the baseline and targets, not vanity numbers.
You get a clear, honest report on what moved and what didn't.
Specific figures are often tied to confidential client data. Tell us your industry and goals, and we'll walk you through a real, anonymized example.
Client Voices
Our team is skilled across every part of digital marketing. Working with Brandstory brought us more leads, more website traffic, and more business.
Our team found Brandstory easy to work with. They stayed responsible, thoughtful, and reliable through the whole project, and treated us as true partners.
Brandstory has stayed a trusted partner for our brand for over a year. They took time to learn our style and consistently met our expectations.
Book a free consultation, and we'll talk through realistic goals for your business.
Common Questions
No. We can't ethically guarantee specific figures, since results depend on your market, budget, and starting point. We can set realistic targets together and report honestly against them.
We agree on a clear baseline and target with you first, then track progress against those numbers, not generic industry claims.
Most clients receive regular reporting, with the exact cadence agreed at the start of the engagement.
Yes. Reach out and we can walk you through an anonymized example relevant to your industry.