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Beyond Just Follower Counts
Brandstory Digital tracks social media results that actually matter: reach, engagement, and audience growth, not just follower counts.
Key Terms
A few terms that come up regularly in social media reporting.
The number of unique people who saw your content.
How often people interact with your content, relative to reach.
The rate at which your audience is growing over time.
How much of the conversation in your space your brand accounts for.
Sample Report
This is a sample of how we structure social reporting, not data from a specific client.
Tracked monthly across active platforms
Benchmarked each reporting period
Tracked against your baseline
Reviewed to guide the next content plan
This is an illustrative report format. Actual metrics are shared privately with each client.
What We Track
A content calendar followed consistently, not sporadically.
Real growth in an engaged, relevant audience.
Identifying what actually resonates with your audience.
Tracking comments, shares, and real interaction.
How We Work
Every social media engagement is measured against a clear baseline, not assumptions.
We start by measuring where your social media stands today, before setting any targets.
We agree on realistic social media goals together, tied to your business, not industry averages.
Specialists run the work, channel by channel, with regular check-ins.
We track progress against the baseline and targets, not vanity numbers.
You get a clear, honest report on what moved and what didn't.
Real Client Story
Springdays needed a social media strategy that reflected a school's specific audience of parents and students.
Our team built and executed a targeted social media plan designed around the school's community.
Springdays' leadership praised the plan's targeting and execution, recommending Brandstory to others.
Specific figures are often tied to confidential client data. Tell us your industry and goals, and we'll walk you through a real, anonymized example.
Client Voices
The team understood our needs and adapted quickly to changes. Their social media plan was well targeted and well executed from start to finish.
Our team found Brandstory easy to work with. They stayed responsible, thoughtful, and reliable through the whole project, and treated us as true partners.
Book a free consultation, and we'll talk through realistic goals for your business.
Common Questions
No. We can't ethically guarantee specific figures, since results depend on your market, budget, and starting point. We can set realistic targets together and report honestly against them.
We agree on a clear baseline and target with you first, then track progress against those numbers, not generic industry claims.
Most clients receive regular reporting, with the exact cadence agreed at the start of the engagement.
Yes. Reach out and we can walk you through an anonymized example relevant to your industry.