We are looking for an experienced Digital Marketing Manager to join our team and lead the development and execution of our digital marketing strategies. The ideal candidate will have a passion for digital marketing and be able to create and execute campaigns that drive traffic, engagement, and conversions.
Responsibilities
- Develop and implement strategies to maximize website traffic and digital engagement
- Monitor and analyze online campaigns and customer engagement
- Lead the execution of online marketing campaigns, such as email, SEO, SEM, and social media
- Develop and maintain website content, including copywriting and product pages
- Optimize website user experience and usability
- Work with internal teams and external vendors to ensure timely and accurate execution of campaigns
- Analyze digital marketing data to identify trends and optimize campaigns
- Ensure adherence to brand guidelines and collaborate with creative team to develop compelling digital campaigns
- Stay up-to-date with the latest digital marketing trends and technologies
Requirements
- Degree in Marketing, Advertising, or in related field
- 5+ years of experience in digital marketing, including website optimization, SEO, SEM, and social media
- Proven experience leading and executing successful digital campaigns
- Excellent communication, interpersonal, and writing skills
- Proficient in Google Analytics and other digital marketing analytics platforms
- Ability to work quickly with multiple projects simultaneously
