Public Relation ExecutiveThe Public Relation Executive (PRE) is responsible for creating and implementing effective PR strategies and communications plans to support the brand’s objectives. The PRE ensures that the brand is actively represented in the marketplace and that its positioning and identity are clearly defined and communicated.
Key Responsibilities
- Develop and execute public relations strategies to effectively promote the brand’s image, products, services and initiatives.
- Plan and coordinate a variety of public relations activities, including press releases, media and marketing campaigns, and more.
- Monitor and analyze media and industry news to identify opportunities for the brand.
- Identify and cultivate relationships with key media and influencers to strengthen the brand’s presence.
- Draft and review press materials and other communications.
- Manage crisis communications and address customer concerns effectively.
- Support the development and implementation of events to raise brand awareness.
Qualifications and Experience
- Bachelor’s degree in communications, public relations, marketing, or related field.
- 5+ years of experience in public relations or related field.
- Proven track record of successful PR campaigns.
- Strong understanding and working knowledge of PR tools and processes.
- Excellent written and verbal communication skills.
- Ability to work both independently and as part of a team.
- Ability to multitask, prioritize, and manage workload to meet deadlines.
