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Brandstorydigital delivered lead generation work for DEPUSA, an engineering solutions & product development company client.
Detroit Engineered Products (DEP) is an engineering solutions and product development company founded in 1998 in Troy, Michigan, with operations spanning the USA, India, China, Japan, Canada, and Mexico. DEP offers CAE services, product engineering, design and development, and its proprietary DEP MeshWorks simulation platform, serving industries from aerospace and automotive to healthcare, semiconductors, and energy.
Source: https://depusa.com/, fetched at time of writing. Figures are as published by DEPUSA, not independently verified by Brandstorydigital.
DEPUSA's marketing activity across different channels was running disconnected, with no shared measurement tying spend back to revenue. Brandstorydigital was brought in to close that gap.
Brandstorydigital built a single integrated marketing system for DEPUSA, sequencing channels instead of running each one in isolation.
A full read of where the current funnel leaks — awareness, consideration, or conversion.
Ranking channels by expected payback period given the budget and sales cycle.
SEO, paid, content, and lifecycle built to reinforce the same message across touchpoints.
Channels launched in sequence so budget follows what's already proven to work.
One dashboard tying every channel back to pipeline and revenue, not vanity metrics.
Most agency case study pages describe the outcome and skip the deliverables list. Here's exactly what's in scope, so you know precisely what you're buying before you ask.
General benchmarks Brandstorydigital tracks across comparable lead generation engagements, shown as a typical range, not a specific claim about DEPUSA's own results.
| Industry | Typical timeline | Typical investment (₹) | Primary metric tracked |
|---|---|---|---|
| B2B SaaS | 10–14 weeks | 5L – 15L | Qualified pipeline |
| Healthcare / Clinics | 6–10 weeks | 3L – 8L | Booked appointments |
| Education | 8–12 weeks | 3.5L – 9L | Application starts |
| D2C / Retail | 6–10 weeks | 3L – 10L | Blended CAC |
Shown as an industry-typical range across comparable engagements, not a verified, DEPUSA-specific result — Brandstorydigital doesn't publish invented client-specific figures.
Buyers in this category form a trust judgement from every touchpoint they encounter, long before they talk to sales. For a business like DEPUSA, lead generation isn't a nice-to-have. It's part of what lets a customer believe the business can deliver on what it promises.
Tick what's true today across your own brand. This is the same first-pass audit Brandstorydigital runs before proposing a lead generation engagement.
Brandstorydigital ran a lead generation engagement scoped to DEPUSA's business as an engineering solutions & product development company. See the approach section above for the specific work.
No — the benchmark figures on this page are general industry ranges Brandstorydigital tracks across comparable lead generation engagements, not a specific, verified claim about DEPUSA's own results. We don't publish invented client-specific figures.
Yes, Brandstorydigital works with businesses across this category beyond DEPUSA, applying the same lead generation approach.
Timelines vary by scope; see the typical range in the benchmarks table above for what comparable lead generation engagements usually take.
Yes — Brandstorydigital offers a free lead generation audit to walk through what this would look like for your business specifically.
Brandstorydigital has worked across DEPUSA, Takeleap, and SquareOne on different services. See how each one was approached.