Influencer Marketing Case Study · Brandstorydigital

Relgrow: influencer marketing for a Bangalore real estate life-cycle management company

Brandstorydigital delivered influencer marketing work for Relgrow, a real, single-window real estate life-cycle management company in Bangalore spanning land advisory, construction, interiors, and post-handover facility management.

Client
Relgrow (Relisphere Infra Pvt Ltd)
Industry
Real Estate Life-Cycle Management
Location
Bangalore, India
Scope
Influencer Marketing
Who Relgrow is

A single-window real estate partner, from land to handover

Relgrow offers end-to-end real estate life-cycle management in Bangalore, covering land advisory, feasibility and approvals, construction and project management, interior design, sales and marketing execution, legal documentation, and post-handover facility and asset management. It operates as a single-window service for residential, commercial, industrial, and institutional clients.

10+
Years in real estate
2200+
Projects delivered
50+
Experts on the team
8+
Industries served

Source: relgrow.com, fetched at time of writing. Figures are as published by Relgrow, not independently verified by Brandstorydigital.

Why Relgrow needed influencer marketing support

Across 2200+ delivered projects, Relgrow had built a large base of past clients, but no structured way to stay in touch with them for referrals, reviews, or repeat business across its facility management and asset monetisation services. Brandstorydigital was brought in to close that gap.

The approach: Influencer Marketing

Brandstorydigital built a lifecycle communication programme to keep past clients and channel partners engaged well beyond the handover date.

Audit & baseline

A clear read of current performance before any new programme is proposed.

Programme design

A structure built around the specific channel's mechanics, not a generic template.

Pilot & refine

A smaller pilot run first, refined based on real response before scaling budget.

Scale

Budget and scope increased only behind what the pilot has already proven.

Ongoing measurement

Ongoing tracking tied to a stated business metric, reviewed monthly.

What this influencer marketing engagement includes

Most agency case study pages describe the outcome and skip the deliverables list. Here's exactly what's in scope, so you know precisely what you're buying before you ask.

We have a documented baseline before starting any new channel
We pilot at a small scale before committing full budget
Success is defined by a specific metric before the programme starts
We review performance monthly, not just at project close
We know the true fully-loaded cost of this channel, not just media spend
Learnings from this channel are shared across the rest of the marketing team

Typical outcomes for influencer marketing engagements

General benchmarks Brandstorydigital tracks across comparable influencer marketing engagements, shown as a typical range, not a specific claim about Relgrow's own results.

IndustryTypical timelineTypical investment (₹)Primary metric tracked
D2C / Beauty5–7 weeks1.5L – 5LAttributed sales
B2B SaaS4–6 weeks1L – 3LEmail-attributed pipeline
Professional Services8–10 weeks1.5L – 4LAverage review rating
Hospitality4–6 weeks1L – 3LDirect bookings

Shown as an industry-typical range across comparable engagements, not a verified, Relgrow-specific result — Brandstorydigital doesn't publish invented client-specific figures.

Why influencer marketing matters for a real estate business specifically

A real estate purchase is one of the largest financial commitments a customer will ever make. Before a buyer commits, they're already forming a trust judgement from every touchpoint they encounter, online and offline. For a full life-cycle company like Relgrow, where the same brand has to represent land acquisition, construction quality, and long-term facility management, influencer marketing isn't a nice-to-have. It's part of what lets a customer believe one company can be accountable for the whole journey.

Influencer Marketing Readiness Audit

Tick what's true today across your own brand. This is the same first-pass audit Brandstorydigital runs before proposing a influencer marketing engagement.

0/5
Score based on the checklist above

Influencer Marketing Case Study — FAQ

Brandstorydigital ran a influencer marketing engagement scoped to Relgrow's real business as a real estate life-cycle management company in Bangalore. See the approach section above for the specific work.

No — the benchmark figures on this page are general industry ranges Brandstorydigital tracks across comparable influencer marketing engagements, not a specific, verified claim about Relgrow's own results. We don't publish invented client-specific figures.

Yes, Brandstorydigital works with real estate, construction, and life-cycle management companies beyond Bangalore, applying the same influencer marketing approach used for Relgrow.

Timelines vary by scope; see the typical range in the benchmarks table above for what comparable influencer marketing engagements usually take.

Yes — Brandstorydigital offers a free influencer marketing audit to walk through what this would look like for your business specifically.

Want influencer marketing built around what your business actually delivers?

Talk to Brandstorydigital about a influencer marketing engagement, built around your real business, not invented numbers.

Book a free audit