Branding Case Study · Brandstorydigital

Takeleap: branding for an experiential & event technology company

Brandstorydigital delivered branding work for Takeleap, an experiential & event technology company client.

Client
Takeleap
Industry
Experiential & Event Technology Company
Scope
Branding
Who Takeleap is

Takeleap, Experiential & Event Technology Company

Takeleap is a Dubai-based experiential technology company specialising in AR/VR, holograms, 3D projection mapping, and interactive installations for events and exhibitions, alongside real estate visualisation tools (immersive cubes, virtual tours, photorealistic 3D sales experiences) and a government-grade electronic tender (e-Procurement) system.

AR/VR
Holograms & projection
Real Estate
Visualisation tools
E-Procurement
Government-grade tender system
Dubai
Based

Source: https://takeleap.com/, fetched at time of writing. Figures are as published by Takeleap, not independently verified by Brandstorydigital.

Why Takeleap needed branding support

Takeleap had built real momentum as a experiential & event technology company, but the brand hadn't caught up with the story the business was actually ready to tell. Brandstorydigital was brought in to close that gap.

The approach: Branding

Brandstorydigital delivered a complete identity rebuild for Takeleap: logo, visual system, and messaging, designed together as one coherent system rather than three separate deliverables.

Discovery & audit

Stakeholder interviews, competitor teardown, and a review of every place the current brand shows up today.

Positioning workshop

A working session with founders and marketing leads to lock the one sentence the brand needs to own.

Identity system design

Naming (if needed), visual identity, and voice, applied to the highest-impact touchpoints first.

Controlled launch

A phased rollout with a fallback plan so customers are never confused about who the brand is.

90-day measurement

Recall, search, and revenue metrics tracked against the pre-launch baseline.

What this branding engagement includes

Most agency case study pages describe the outcome and skip the deliverables list. Here's exactly what's in scope, so you know precisely what you're buying before you ask.

Someone unfamiliar can describe what we do in one sentence
Our logo is legible and recognizable at thumbnail size
Our messaging is consistent across website, packaging, and social
We can name the one thing that makes us different from our nearest competitor
Customers search our brand name, not just generic category terms
Our visual identity hasn't been diluted by ad-hoc design over time

Typical outcomes for branding engagements

General benchmarks Brandstorydigital tracks across comparable branding engagements, shown as a typical range, not a specific claim about Takeleap's own results.

IndustryTypical timelineTypical investment (₹)Primary metric tracked
D2C / Retail8–10 weeks3.5L – 9LRepeat purchase rate
Fintech / SaaS6–8 weeks4L – 12LDemo-to-close rate
Local services7–10 weeks2.5L – 7LBranded search & GBP calls
Manufacturing / B2B9–12 weeks4L – 10LInbound RFQ quality

Shown as an industry-typical range across comparable engagements, not a verified, Takeleap-specific result — Brandstorydigital doesn't publish invented client-specific figures.

Why branding matters for an experiential & event technology company specifically

Buyers in this category form a trust judgement from every touchpoint they encounter, long before they talk to sales. For a business like Takeleap, branding isn't a nice-to-have. It's part of what lets a customer believe the business can deliver on what it promises.

Branding Readiness Audit

Tick what's true today across your own brand. This is the same first-pass audit Brandstorydigital runs before proposing a branding engagement.

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Branding Case Study — FAQ

Brandstorydigital ran a branding engagement scoped to Takeleap's business as an experiential & event technology company. See the approach section above for the specific work.

No — the benchmark figures on this page are general industry ranges Brandstorydigital tracks across comparable branding engagements, not a specific, verified claim about Takeleap's own results. We don't publish invented client-specific figures.

Yes, Brandstorydigital works with businesses across this category beyond Takeleap, applying the same branding approach.

Timelines vary by scope; see the typical range in the benchmarks table above for what comparable branding engagements usually take.

Yes — Brandstorydigital offers a free branding audit to walk through what this would look like for your business specifically.

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