Data Retention Policy

1Purpose

We only keep personal and business data for as long as it is needed for the purpose it was collected, or as required by law.

2Retention periods

• Enquiry and contact form data – retained for up to 24 months, or until you ask us to delete it.
• Client project data – retained for the duration of the engagement and for a reasonable period afterward for support and record-keeping purposes.
• Financial and invoicing records – retained as required under Indian tax and accounting law, typically several years.
• Marketing consent records – retained until consent is withdrawn.
• Website analytics data – retained per the settings of our analytics providers, typically 14–26 months.

3Secure disposal

When data is no longer needed, we securely delete or anonymise it using methods appropriate to the format it is stored in, whether digital records or physical documents.

4Exceptions

We may retain certain data for longer where required to comply with a legal obligation, resolve a dispute, or enforce our agreements.